Andrew Keen talks with NYTimes.com inventor Martin Nisenholtz about innovation and online business models
Mr. Martin A. Nisenholtz serves as the Chief Executive Officer of Center for Communication, Inc. Mr. Nisenholtz serves as Vice President of New York Times Digital, LLC. Mr. Nisenholtz served as the Senior Vice President of Digital Operations of The New York Times Company since February 2005 where he had been responsible for the strategy development, operations and management of its digital properties. He served as Chief Executive Officer of New York Times Digital from 1999 to February 2005, after having served as President of The New York Times Electronic Media Company from 1995 to 1999, where he was the founding leader at NYTimes.com.
He served as Senior Vice President for digital operations of NYTimes.com. During that time, he was responsible for the development and delivery of electronic products centered around the content of the newspaper. He served as Director of Content Strategy of Ameritech Corporation, where he had been responsible for guiding development of new video programming opportunities and interactive information and advertising services. He founded Ogilvy’s Interactive Marketing Group in 1983. He worked at The Ogilvy Group. Mr. Nisenholtz worked at Ogilvy & Mather Direct and served as its Senior Vice President from 1983 to 1994.
He began his career in 1979 as an Assistant Professor and Research Scientist at New York University, where he participated on the founding faculty of the Interactive Telecommunications Program and worked on pioneering interactive media efforts in the areas of education, healthcare and public information. He has been a Director of Yellow Media Inc., since May 2006. He has been a Trustee of Yellow Pages Income Fund since May 2006. Mr. Nisenholtz has been a Director of eXelate Media LTD since July 2010. He serves as a Director of Center for Communication, Inc. He serves as an Advisory Board Member of TACODA LLC (also known as Tacoda Systems) and the New York Academy of Medicine. He serves on the Board of Directors for the Ad Council, Leukemia & Lymphoma Society and the Interactive Advertising Bureau (IAB) Inc. He founded the Online Publishers Association (OPA), in June 2001. He served as a Member of the Board of Directors of The Advertising Council, Inc. Mr. Nisenholtz received a Bachelor’s Degree in Psychology from the University of Pennsylvania in 1977 and a Master’s Degree from the University of Pennsylvania Annenberg School of Communication in 1979.