Strategy 1: Industry Collaboration
The creative and technology communities must work together to efficiently and safely deliver innovative new content.
Today creative and technology communities are collaborating in ways they never have before to ensure that the efficiency of distribution platforms keeps pace with new content formats and business models. Technology and network businesses are continually upgrading their network infrastructure and platforms and are exploring new applications so that legal content gets to its destination swiftly despite congestion issues and net pollution. New cross-industry collaboration efforts such as the P4P Working Group are being explored to enable peer-to-peer traffic to efficiently distribute legal content without clogging up the Internet’s major arteries. Creative communities and network providers are working together to explore new ways to notify and educate those involved in illegal trafficking of copyrighted material.
Strategy 2: New Business Models
The creative industry is continuing to develop and embrace new business models for the delivery of quality content to consumers.
If content is key to the future of the Internet, the key to commercial success for the creative industry is the continued creation and delivery of high quality content, software and games to consumers in easily accessible, safe, fast and reliable formats. To address consumers’ diverse interests, the creative community is offering a variety of new business models, advertising revenue options and pricing options while continuing to expand the variety of legal content available to consumers.
Strategy 3: Balance Between Consumer Choice and Creators’ Rights
Promote respect for creators’ rights to manage their work and earn fair compensation for their efforts, while ensuring that consumers have a wide variety of legal entertainment and information options.
Because the supply of creative work rests, in part, on creators’ confidence that they will have the opportunity to earn fair compensation for their work, the protection of intellectual property is essential. Arts+Labs firmly believes that most consumers agree that creators should be compensated for their work and would prefer to purchase affordable, safe and legal content rather than reward those who illegally traffic in the hard work and creativity of others.
Strategy 4: Robust Networks
Preserve network operators’ freedom to manage their networks in a way that maximizes bandwidth and assures the fast, safe and reliable delivery of legal content and other services to consumers.
Robust, intelligent networks are vitally important for providing consumers with fast, safe, and reliable access to the legal products, content, services and Web sites of their choice. At the same time, network operators must have the flexibility to manage and expand their networks to defend against net pollution and illegal file trafficking which threatens to congest and delay the network for all consumers.
Strategy 5: Consumer Education
Educate consumers about the vast array of legal entertainment and information options available on the Internet as well as threats posed by net pollution.
There is substantial consumer confusion about the legal entertainment and information content options available to them on the Internet. Our pledge is to educate consumers about where they can find legal entertainment content on the Internet; explain the Internet’s potential as a powerful tool for the delivery to consumers of innovative content; and expand understanding of the common threat of net pollution and how it hurts consumers, innovators and creators alike.